Alviere and Coinbase Announce Prime Partnership

Alviere, the global leader in embedded fintech, announced today a partnership with Coinbase Prime. This service allows brands to provide a complete range of financial products and services for customers, fans, employees and customers. Coinbase Global Inc. (NASDAQ: COIN), to provide crypto services into Alviere’s embedded finance platform, The HIVE. “Alviere’s partnership with Coinbase will immediately make crypto available to customers, and bring significant value, ease and comfort to companies that want to offer crypto services to their customers but don’t have the expertise or experience to navigate the depth and breadth of the crypto world,”Yuval Brisker is the CEO and Co-Founder of Alviere. “Companies everywhere are looking to provide their customers with easier, hassle-free access to crypto offerings in order to further deepen their brand’s long-term relevance to customers.” Coinbase Prime will provide Alviere the Coinbase Prime Platform and crypto infrastructure to integrate crypto services into Alviere’s HIVE platform, starting with custody and execution of digital assets. Alviere Crypto Services powered by Coinbase Prime will go live in the U.S. under Alviere’s state-by-state money transmission licenses and will allow the end users of Alviere’s programs to buy, store and sell select digital assets like BTC, ETH, LTC and USDC. Alviere will expand internationally to other markets. “Partnering with Alviere presents another opportunity for Coinbase to achieve its goal to make crypto an increasingly mainstream financial option for individuals, companies and other organizations,” Guillaume Chatain is Head of Institutional Sales and IntroducingBrokers at Coinbase. “The Alviere team’s success developing an embedded finance platform made the company an ideal partner to bring crypto services to traditional brands.” Alviere anticipates that 2022 will be an exciting year of international expansion and exponential growth, with major brands poised to go live. Looking ahead, Alviere will offer multi-currency accounts and will serve as an “introducing broker” that can help Coinbase further its mission of making crypto mainstream.