Bupa Arabia Named Middle East’s Most Valuable Insurance Brand

Bupa Arabia for Cooperative Insurance has claimed the top spot as the Middle East’s most valuable insurance brand for the second year in a row in the insurance industry, according to the latest report by Brand Finance — the world’s leading brand valuation consultancy.

The insurer ranked 10th on a list of strong Saudi brands, and 15th on a list of the most valuable Saudi brand. Tal Nazer, the CEO of Bupa Arab, was also named as one of the 20 most influential CEOs in the Middle East. The report estimated the annual growth in Bupa Arabia’s brand value this year by 8%, increasing its value to SR2.49 billion ($664 million).

Tal Nazer is the CEO of Bupa Arabia. being among the most valuable brands in Saudi Arabia and the Middle East confirms the success of Bupa Arabia’s strategies and consolidates its leadership position in the field of insurance. Nazer explained that the company’s embrace of digital transformation and making it its main focus has greatly facilitated customer service and increased productivity.

He was referring to the company’s mobile application that offers digital services. These services offer an unprecedented range of comprehensive healthcare services, including home vaccinations for children as well as telemedicine. Meanwhile, Bupa Arabia’s Rahatkom program makes the customers’ hospital experience easier and less stressful.

NazerBupa Arabia delivers outstanding healthcare services for millions of its customers. This is in accordance with Vision 2030, which aims to improve quality and efficiency in healthcare services. It also aligns with strategic objectives of Bupa Arabia.

Nazer attributed the company’s advancing position in Brand Finance rankings to the commitment and efforts exerted by the “Bupa Arabia family”, which include more than 1,800 employees who work day and night across the Kingdom to provide services to customers.

Brand Finance’s annual report for 2022 released in March, listing the most valuable and strongest brands in Saudi Arabia and the Middle East. Brand Finance, London’s headquartered in London, performs more than 5,000 brand assessments each year. This is supported by market research and Brand Finance publishes almost 100 reports that rank brands across countries and sectors.

Established in 1996, the company has offices in more than 20 different countries. The firm is known for its highly professional approach in marketing accountability and brand evaluation.



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