Dentsu Group Acquires Pexlify


Dentsu Group Inc.(Tokyo 4324) (ISIN : JP3551520004) Pexlify was acquired by Dublin-based Salesforce consultancy, Pexlify. The amount of the deal has not been disclosed. Pexlify will be joining Merkle*, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International. With this acquisition, Pexlify further bolsters Merkle’s existing Salesforce capabilities, adding scale and geography in the UK and Ireland for B2B and B2C clients. It adds expertise in Salesforce Sales, Service, and Experience Cloud solutions and further expands Merkle’s existing offering in Salesforce Commerce and Marketing Clouds. Pexlify, a MuleSoft and Salesforce Summit partner, has over 150 certified experts, completed 1000+ projects, and 450+ certifications. It also serves clients in the financial, healthcare, and hi-tech industries. Allianz, Amazon and Bank of Ireland are just a few of the many clients. With offices in London and Frankfurt as well, the company offers strategic guidance, discovery and design workshops, business process analysis and support through deployment, change management, and ongoing support. Pexlify’s CEO Stephen Lambert is leading the team. The company has 150 employees across its Dublin and Frankfurt offices. Pexlify’s employees will make the transition to Merkle, along with Lambert, and the Pexlify leadership team. Anne Stagg, the UK CEO of Merkle will be Lambert’s direct report. The company will be known as “Pexlify, a Merkle Company” with immediate effect and develop joint go-to-market plans and accelerate growth across both businesses. Dentsu Group employs more than 1,300 Salesforce-certified staff, and has over 3,000 Salesforce certifications. They provide customer experience transformation solutions that align with Salesforce cloud capabilities. In the UK, Merkle’s Salesforce offering has a longstanding expertise in outcome-led customer experience, driven by data and enabled by marketing technology. The Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the group provides a comprehensive range of client-centric integrated communications, media and digital services through its six leadership brands — Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle — as well as through Dentsu Japan Network companies, including Dentsu Inc., and is also active in the production and marketing of sports and entertainment content on a global scale.

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