KRUSH Brands raises $4.5million for its virtual marketplace Locale

KRUSH Brands has launched Locale, a foodpreneur-focused ecosystem. It is pleased to welcome Skelmore Holdings as its first investor. KRUSH Brands and strategic investor Skelmore Holdings have completed a US$4.5m Pre-Series A capital raise.

The investment is being used to grow Locale’s existing proprietary brand portfolio into a highly curated, foodpreneur-led group of around 20 innovative brands, build out a suite of next generation, technology-enabled multi-kitchens, accelerate its food technology program and bolster its senior leadership team.

KRUSH Brands, the only fully integrated, full-stack, omnichannel food and beverage company in the area, is KRUSH Brands. It uses its own food technology and owns its favorite food and beverage brands. The company also has its own professional, ethically-treated delivery fleet. The unique business model allows local foodpreneurs to prosper and re-connect in an economically sustainable and financially profitable environment.

KRUSH Brands has launched Locale, an online marketplace that is highly curated for local food brands. Locale is an online marketplace where great food, great people and good ideas are all important. Locale does not seek profit from technology, advertising, or delivery. Instead, it aligns its interests to foodpreneurs and customers. Locale focuses on the food profit. Locale is the only option to the third-party ecosystem that can be harmful.

Skelmore Holdings is a Family Office headquartered in Dubai which specialises in investments in Automotive, Retail Fashion and F&B and is perhaps best known for its award-winning restaurants Roberto’s, Rumba and Mercato Centrale. Skelmore Holdings is also an active investor in technology and venture capital.

KRUSH Brands is historically self-funded.

Ian Ohan is the founder of Locale says ‘We are proud to have Skelmore Holdings as our first and as a strategic investor in KRUSH Brands. Skelmore Holdings was selected for their common ethics, vision, quality focus, strategic capabilities, and shared vision. Their investment represents a pivotal moment in our company as we consolidate and capitalise on our intellectual know how to unlock value and accelerate growth.’

Amin Kadrie, Chairman, Skelmore Holdings says ‘We are thrilled to make an investment in KRUSH Brands. This will allow us to contribute to the growth of this unique technology and business model. We believe in Ian’s dynamic leadership and vision and in his exceptional ethical and moral standards which are reflected in the progressive culture of KRUSH Brands and its unique optimisation of human capital and customer engagement.’