Mara announced its first funding round of $6 Million Mara, a Brazilian grocery platform, announced its first round of funding at $6M. It was led by Canary Ventures as well as Caffeinated Capital.

Mara is redefining the grocery supply chain, connecting small suppliers to big brands in Latin America. This startup will increase customer access to high quality groceries, support small suppliers, improve product chain, and help them to grow. Co-founders Ariel Lambecht and Danilo Mansano met while working at 99, a mobility startup and Brazil’s first unicorn. They have a wealth of experience in entrepreneurship as well as the food industry. Mansano led the creation and expansion for 99 Food Brazil. Mara offers next-day delivery and pick-up points close to customers’ homes for greater ease in accessing products. Users choose from a range of products from the company’s website which is delivered to pick-up locations the following day. Mara picks up from a variety of local establishments such as butcher shops, grocery stores, bakeries, and grocery stores. Customers can pay directly at the store. It is located less than 500 meters from their homes. Mara grocery platform sells wholesale prices to supermarkets, retailers and other outlets in support of local suppliers. Mara will continue to grow its product, team and technology with the new funding. Mara is currently operating a pilot in East Sao Paulo neighborhoods, and will soon open its first warehouse.