Measured raises $21M for Funding
MeasuredFunding totaling $21m was raised by a platform based in Austin, TX to validate the business impacts of media investments for consumer brand brands. Telescope Partners made the investment. The company will use the funds to speed up delivery to brands in urgent need of incrementality solutions as well as to increase development efforts to keep clients in front of industry changes. Measured was founded by Trevor Testwuide as CEO and cofounder. It is an incrementality measurement platform designed to assist DTC brands in making better media investment decisions. In 2017, the company was founded in attribution industry veterans by more than 100 customers such as Fabletics and Faherty Brand.