To champion data-free internet access, Simplifyd raises $500k in pre-seed YCombinator backed a Nigerian startup Simplify itIt has made a significant step towards becoming the platform of choice in Africa for data-free Internet access.
The company was founded in 2020 by Tomi Amao Mayowa Faao Sam Keiru, Abiola Fajiimi and Sam Keiru. ZeroDataThe company’s free internet platform,, is designed to help you access affordable data in an era of high data consumption, especially for mobile users and web app users in emerging African markets. The company has raised more than $500,000 in pre-seed financing from Future Africa and YCombinator.
Co-founder and CEO Simplifyd, Tomi Amao, says ZeroData, was created out of a strong desire to solve Africa’s worrying data affordability challenge, alongside the drive to support greater digital inclusion across the continent. “ZeroData was designed to accommodate both active data plan users and those without. For users with an active data plan, their data plan isn’t consumed when they make use of the application. Users with no active data plans have unlimited access to the Internet apps available through our app. “We are concerned by the realization that Africans pay the most for mobile internet, in proportion to their income. ZeroData was created to tackle this problem. Smartphone penetration in Africa is currently at 50%, and it’s steadily increasing. What you’ll typically find is that the market favours low data apps, owing to prevailing realities around data affordability. Through ZeroData, we are creating a convenient platform to access the Internet away from the challenge of huge data consumption for the continent’s growing number of Internet users” Amao concluded. According to the CEO, users need only download Zerodata’s app for both mobile (Android) as well as desktop (MacOS or Windows). This provides them with instant data-free access to listed apps & websites. Businesses can also use the ZeroData platform to bundle data with apps in order to make them available and data-free for those who most need them.
Data consumption in Nigeria is on the rise. Reports say usage surged by 202.08 percent in three years — 2018, 2019 and 2020 — according to data from the Nigerian Communications Commission amidst growing data usage across Africa. According to GSMA Nigeria had 53 Million smartphone connections in 2018. GSMA projects that the number of smartphone connections will reach 154 Million by 2025. Experts believe mobile devices are the main driver of Africa’s increased data usage. GSM holds the largest share. ZeroData’s uniqueness is its ability to provide fine-grained policies that allow organizations to define who should have access to their apps, how much access each user gets, and how to best geolocate data-free access for users in particular locations.